AI
Meta's Muse passes 10m US downloads in its first 40 days
Sensor Tower puts Meta's AI assistant at 10.2m US downloads in its first 40 days, a pace only 11 other apps have reached, and says seven-day retention of 30% beats ChatGPT, Claude and Grok. Meta moved 39% of its October advertising spend behind Muse, up from 23% in September. The app is available only in the United States and Canada for now.