Economy / Markets
KeyBanc warns Apple shares face negative catalyst at iPhone 18 Pro launch
KeyBanc Capital Markets warned Apple's September 9 iPhone event could become a negative catalyst for the stock, citing $150 to $200 price hikes across the iPhone 18 Pro line colliding with lower unit-volume expectations and historical announcement-day weakness. The note recommended investors weigh pricing decisions against the impact of higher costs on demand and margins.