Technology
Pennsylvania puts a label on advertising made with AI
Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on 22 October, requiring a clear disclosure when an ad uses content significantly generated or modified by AI in a way that misleads about a product's nature, origin or authenticity. Ads that are evidently fictional, parody, satire or text-only are exempt, and enforcement runs through prosecutors with civil fines of up to $3,000. It takes effect in 60 days; law firm Loeb & Loeb notes the trigger wording leaves the scope unclear.